Sampo Hietanen is a seasoned executive and a globally recognized thought leader, credited with pioneering the concept of Mobility as a Service (MaaS). This groundbreaking idea is poised to transform the 10 trillion- euro transportation sector.
With a background in civil engineering, Sampo led international businesses in the field before founding MaaS Global. Today, he advises a range of organizations, from governments to corporations, through his company, Aspectu.
As the founding CEO of MaaS Global Ltd., Sampo was instrumental in reshaping urban mobility. MaaS Global’s flagship product, the Whim mobile application, offers a compelling alternative to private car ownership for city dwellers. Whim serves as a central access point for all urban transport services, integrating public transportation, taxis, car rentals, city bikes, e-scooters, and more into a single, user-friendly platform. Through Whim, users could plan, book, and pay for trips, with the option of subscribing to monthly plans—a hallmark of a true MaaS solution.